"You can take a day off from publishing a post. But you’ll see the traffic to your site decrease. You can take a week off. But you’ll probably lose many readers permanently. You can take a month off. But when you start up again, you’ll essentially be building a new readership from scratch. Whether you are in depositions, in trial, or on vacation, you’d better pre-write some posts and have them published in your absence, or you’ll pay a price in readership. Don’t have the blind spot that I did. Go into blogging aware of the Herculean effort it demands."
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