Mairi Luce of Duane Morris explains how her firm has adapted to new media. The firm now monitors the major blogs, making sure that none of their sensitive information is being leaked. Duane Morris also treats the dissemination of important documents for bonus information with heightened security, discussing details one-on-one and avoiding the unnecessary production of hard copies and e-mails (which could be forwarded to bloggers).
While blocking software is available to prevent employees from forwarding emails, even this may not be enough to protect classified information. Some individuals have successfully taken pictures of emailed documents with their cell phones to send the data to the blogosphere. As David Lat, editor of Above the Law, has mused: "Anything that is visible with the human eye can be leaked."
Does your firm have an innovative policy for dealing with new media and blogs that cover firm politics? Have you changed your marketing strategy to accomodate the speed of dissemination of word-of-mouse? Source: The National Law Journal
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