In yet another example of the steady "greening" of the legal industry, some firms are even pledging to give 1% of their profits to environmental causes through the organization 1 % For the Planet. The non-profit has almost 900 member companies, including 10 small law firms and solo practitioners. The organization enjoys donors from 28 countries all over the world, bringing in $12 million each year.
Explaining its mission, 1 % For the Planet
"It’s about businesses recognizing that industry and ecology are inherently connected. It’s about realizing the positive effects of connecting businesses, consumers and nonprofits through philanthropy. And it’s about understanding that the true cost of doing business can be mitigated by a simple pledge to the planet."